Canny consumers do not take adverts at face value. According to a research study, once they come across an ad they go online to check out reviews of the advertised product or service – but do they get the correct and fair information?
Online reviews are now dominating search results as people try to determine whether a company's advertising pormises are worthwhile. As previous surveys have shown, such reviews therefore affect buying behaviour – and even share prices.
Lees verder: The Guardian