As traditional media revenues continue to fall off a cliff thanks to the precipitous decline in print advertising, there seems to be a desire on the part of media companies to somehow find a single solution that will magically cure this problem — hence the increasing popularity of paywalls.
But as media industry analyst Ken Doctor points out in a recent post at the Nieman Lab, it is far more likely that success for media entities of all kinds will come by making smaller bets on a number of different things. The big problem for the industry’s traditional players is that they have spent decades getting good at doing one thing — but now not as many people want that thing, and experimentation and rapid innovation is not in their DNA.
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GEPOST 28 Oktober 2012, 14:47